Today i will help you understand how to go about facebook advertising , and get the maximum reap out of your money!
Putting just $5 into Facebook advertising can get you anywhere from 5 to 30 clicks. If this seems like a wide range, that’s because your COMPANY, audience size and the quality of your ad all affect Facebook advertising cost.
In ley-mans language $0.65 per click in the Dollar form. In other words, every $65 you put into Facebook gives you around 100 clicks on your ad, according to the Salesforce Advertising Index Q3 2015.
The long answer is that Facebook advertising cost can be anywhere from $0.16 to $1.00+ per click, depending on your industry, the size of your audience, and the quality of your ad.
INDUSTRY COST OF ADVERTISING BY FACEBOOK
Here is a snapshot of who pays much when advertising to facebook
Cost Per Click (CPC) – the cost for 1 click to your website
Cost Per Mille (CPM) – the cost for 1,000 impressions, or views of your ad
Entertainment businesses tend to pay the lowest for Facebook ads. This is likely because such ads – which can include juicy click-bait and music videos – are naturally engaging and appeal to a wide audience. Automotive businesses have a surprising place in second. Although, when you consider that just about every Kenyan household has a family member who owns an account on facebook, this isn’t all that surprising.
On the other end of the spectrum are professional services, like medical doctors and lawyers. These companies have a far more niche market. Thus, they have to compete to get their ad shown by paying higher prices.
Bottom line, facebook advertising does not have any set cost. Because users get to set their own budget (as low as $1) the price all depends on how much you’re willing to spend.
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Oscar Njuho.
