Every business at one point in the last few weeks has asked the question above and even posed it to their marketing team. The answer like with every marketing communication tool is not so direct.
The questions you should be asking are;
How can I increase exposure of my business to the right target audience so as to boost sales for my products or services?
What methods are currently available and I'm I exhausting all of them?
Social Media and Online Networking platforms are increasing and becoming a staple for a lot of people. How can I benefit from this?
Once the above questions are asked, then you can start looking at all the solutions available.
Today, we look at Social Media Marketing (a part of Digital Marketing) as a channel for your business to have it's products and services exposed to the right markets. Social Media Marketing is growing at an exponential rate, and today, i will take you through the 4 basic channels that your company should be looking at.
Facebook:
Think of this tool as a website portal for your business. Every business needs a Facebook page updated on a regular basis. Facebook pages are the modern day interactive websites. It's public, dynamic, accessible to everyone and offers in-house advertising platforms to reach different demographics at the same time.
Instagram:
This is a platform where you can impress your target audience with your products visual power. This is the modern day Magazines. Use this platform as your company's visual directory where your customers can visit and still feel the impact of being in your physical retail store.
Twitter:
Most companies have already been sold on this but are you using it to it's full potential? Twitter's audience despite being small, has the largest number of learned, educated product and services criticisers. These guys can build or destroy your product as their opinion is largely noted by media outlets worldwide. With trending topics changing very fast, you need to post at least 4 times a day for impact.
LinkedIn:
Think of this as a direct communication channel to speak with other professionals. This is the modern Business Newspaper geared for professionals. Most companies ignore this platform thinking of it as only for networking professionals. But depending on your target market, this can be a powerful platform. This is the place where those professional messages you would like to communicate appear.
There are more platforms that you can use like Pinterest which is big with retailers and photographers but the biggest thing to note is;
"Digital Marketing Is Still Advertising"
So when making your decision, always consider a professional that knows the platform and can give you the most output from your investment.
BY : OSCAR NJUHO.
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