Tone of voice
Start by considering your tone of voice, which should be a reflection of your business’s personality. Is it funny? All business? Adventurous? Every business has its own identity and, the more authentic you are, the more effective your ads are likely to be. Be yourself and be consistent.
Stick to what's important
Remember that people scroll through Facebook quickly, so lead with your most important message. There are also a variety of different ad formats, with different specifications for each. Stick to the important information and pay attention to the character count limit (for ad specs click here). Get the good stuff in before the text is truncated and if you have a specific action you want, be sure to make that part of the ad. For example, Visit our store, Call for a free quote, Check out our website, etc.
Write with the customer in mind
Consider talking about things in terms of your customer’s mindset and what might appeal to them emotionally. Put yourself in their shoes and ask, “What would make me like this business? Why would it appeal to me?”
BY : OSCAR NJUHO.
Learning how to quickly communicate with potential customers through social media platforms is extremely important to businesses. Quick explanations promoted products along with eye catching pitches is key when posting a product or sale on Facebook. Social media users definitely have a tendency to scroll rather quickly through newsfeeds and you only have a split second to catch their attention.
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