Write Great Copy For Your Facebook ADS!

Tone of voice

Start by considering your tone of voice, which should be a reflection of your business’s personality. Is it funny? All business? Adventurous? Every business has its own identity and, the more authentic you are, the more effective your ads are likely to be. Be yourself and be consistent.

Stick to what's important

Remember that people scroll through Facebook quickly, so lead with your most important message. There are also a variety of different ad formats, with different specifications for each. Stick to the important information and pay attention to the character count limit (for ad specs click here). Get the good stuff in before the text is truncated and if you have a specific action you want, be sure to make that part of the ad. For example, Visit our store, Call for a free quote, Check out our website, etc.

Write with the customer in mind

Consider talking about things in terms of your customer’s mindset and what might appeal to them emotionally. Put yourself in their shoes and ask, “What would make me like this business? Why would it appeal to me?”

BY : OSCAR NJUHO.

How Social Media Marketing Can Increase Your Company's Profits

Every business at one point in the last few weeks has asked the question above and even posed it to their marketing team. The answer like with every marketing communication tool is not so direct.

The questions you should be asking are;

How can I increase exposure of my business to the right target audience so as to boost sales for my products or services? 

What methods are currently available and I'm I exhausting all of them?

Social Media and Online Networking platforms are increasing and becoming a staple for a lot of people. How can I benefit from this?

Once the above questions are asked, then you can start looking at all the solutions available.

Today, we look at Social Media Marketing (a part of Digital Marketing) as a channel for your business to have it's products and services exposed to the right markets. Social Media Marketing is growing at an exponential rate, and today, i will take you through the 4 basic channels that your company should be looking at.

Facebook: 

Think of this tool as a website portal for your business. Every business needs a Facebook page updated on a regular basis. Facebook pages are the modern day interactive websites. It's public, dynamic, accessible to everyone and offers in-house advertising platforms to reach different demographics at the same time.

Instagram:

 This is a platform where you can impress your target audience with your products visual power. This is the modern day Magazines. Use this platform as your company's visual directory where your customers can visit and still feel the impact of being in your physical retail store.

Twitter:

 Most companies have already been sold on this but are you using it to it's full potential? Twitter's audience despite being small, has the largest number of learned, educated product and services criticisers. These guys can build or destroy your product as their opinion is largely noted by media outlets worldwide. With trending topics changing very fast, you need to post at least 4 times a day for impact.

LinkedIn: 

Think of this as a direct communication channel to speak with other professionals. This is the modern Business Newspaper geared for professionals. Most companies ignore this platform thinking of it as only for networking professionals. But depending on your target market, this can be a powerful platform. This is the place where those professional messages you would like to communicate appear. 

There are more platforms that you can use like Pinterest which is big with retailers and photographers but the biggest thing to note is;

"Digital Marketing Is Still Advertising" 

So when making your decision, always consider a professional that knows the platform and can give you the most output from your investment.

BY : OSCAR NJUHO.

Think Before You Post ONLINE...

For many of us, we see social media as a way to stay connected with others. There are other ways people and organizations use social media that we may not think about when we post – they use it to help them make decisions. Some colleges, scholarship providers, and hiring managers are using social media to learn more about their applicants before making decisions. Therefore, it is very important to think before posting anything on social media.

Below are some of the reasons decision makers may be looking at your social media posts:

1. Social media accounts can distinguish applicants, especially at competitive departments.
2. Identify and recruit talented people.
3. People who fit the industry image in regards to how they carry themselves publicly
4. Curiosity
5. Alerted by someone about inappropriate behavior on social media

As you start to review your social media accounts, ask yourself, “Do I want _______________ seeing this?” Frequently it is called the “Grandma test,” but maybe there is someone else you want to use as your moral compass. It could be your mom, dad, pastor, future employer, etc. Whoever it is, keep asking yourself that question as you review your profiles and posts. If there is something that doesn’t pass the test, don’t post it or delete the post. This also goes for photos that you have posted, as well as tagged photos.

In addition to reviewing your social media profiles you use regularly, Google yourself and see what comes up. Is there a social media profile you forgot you even had? Did someone tag you in a photo you did not even know was online? It’s always good to Google yourself on a regular basis to see what you find. If you have a common name, search your name along with things like your city, high school, activity, etc.

How to Build a Brand Experience for Customers

Marketing is all about the kind of experience you deliver to your customers with each and every interaction. The more compelling the experience, the faster you will build brand loyalty. In fact, the experience you build becomes your brand in your customers’ minds.

You must think about both the totality of the experience as well as the tonality. The right combination will make the experience unique to your brand and motivating for your customers. Without both totality and tonality, you won’t have a great brand experience, and without a great brand experience, you're just another product.

Totality of the Brand Experience:

Totality is about the completeness and consistency across your various marketing elements. If the experience isn’t complete and consistent, the totality won’t be effective in creating customer loyalty. Consistency is important so that your customers know what your brand is going to deliver each and every time.

Tonality of the Brand Experience: 

Tonality is about the spirit of the experience. It should also be in line with how you have defined your brand and with what you know your customers want. If the tonality is at odds with your marketing, you won’t be able to make an emotional connection with your customers. Others may refer to it as brand personality or voice. I call this tonality. Regardless, tonality should be a conscious decision on your part.

For an effective brand experience, you need totality and tonality working together to give a complete picture of what your brand can offer. Both elements need to be consistent with each interaction. As soon as one element of your marketing falls out of step with the rest, you put the brand in jeopardy with your customers. Execute your marketing consistently in both totality and tonality and you will have a winning formula for your brand.