SEARCH ENGINE OPTIMIZATION

SEARCH ENGINE OPTIMIZATION

What do people find when they Google you? Your competition? Do they see your great website and positive reviews of your products and services? If you have a micro-finance/banking business, you certainly would want to appear top when people search for say “car loan or house loan”, don’t you?

Search Engine Optimization, otherwise referred to as SEO, involves both On-Site and Off-Site actions. On-Site actions are steps you take to improve the optimization of your own pages and the copy they contain. Off-Site actions are done elsewhere on the internet with the goal of driving referral traffic to your site.

SEO isn’t just when your website is at the top when you key in in your company name. It’s when users search for particular services you offer, and your website, social media pages, reviews and your blog articles appear. Think of SEO as a customer acquisition channel.