Social Media Marketing has become an integral part of many companies marketing strategies. But many of these companies are struggling to define clear objectives for their social activity and how to measure success appropriately. The ever-changing social media landscape has made the measuring of social marketing even more challenging.
MARKETING OBJECTIVES AND METRICS.
1. Increase Exposure;
Many of the marketers are profoundly using FACEBOOK and TWITTER only.Other social networks are also gaining ground, in terms of graphics, pictures and videos as main focus for content. This includes Pinterest, Instagram, Podcast,Vine and Snapchat among others, each focusing on certain user categories and demographics. If you want maximum exposure for your business, it would be wise to develop a strong social media presence not only in Facebook and Twitter but in other upcoming and very dynamic social media networks.
2. Increase Traffic ;
A term every E-commerce platform usually suggests. It is a word suggested by many but acted by a few. How can you increase traffic through your site, many people ask? I mainly suggest mostly through content. A creative piece shared by many brings traffic to your site. Use of social media as a tool of passing out your organization with hyperlinks on content helps build organic traffic. Some people do the Odds and buy the same traffic from affiliate websites.Example Webtraffic.org . It can be monitored by tools such as ; Alexa & Similar web.
3. Increase Engagement ;
Do your fans engage with you on social media? Do you want to spark more engagement with them! Here is how?
a. Ask questions creatively. c. Tag people in curated content.
b.Organize unique contests. d. Encourage user generated content.
4.Garner Marketplace Insight ;
5. Develop Loyal fans.
6. Generate leads.
7. Grow business partnership.
8. Improve sales.
By Oscar Njuho.
