Instagram Reaches 25 Million Active Business Profiles

Instagram, currently the fastest growing of the big social media platforms, has this week announced that there are now more than 25 million businesses active within its network - up from the 15 million they reported back in July.

Really, the growth in business interest makes perfect sense – Instagram has also gone from 600 million users last December, to 800 million today.

For comparison, Twitter has added 12 million new users in the same time period, while Snapchat, which is younger and growing at a faster rate, has added 20 million.

Given the rise in audience interest, and time spent on the platform, it follows that businesses would be looking to tap into where people are more present. Worth noting too, Instagram reported back in September that they also have more than two million advertisers, boosting the platform’s revenue potential.

Marking the new milestone, Instagram has released a range of business stats, including:

Over 80% of accounts on Instagram follow a business.
200 million Instagrammers actively visit the profile of a business every day.
Two-thirds of profile visits to businesses come from people who aren’t following that business.

By Oscar Njuho.