Instagram Reaches 25 Million Active Business Profiles

Instagram, currently the fastest growing of the big social media platforms, has this week announced that there are now more than 25 million businesses active within its network - up from the 15 million they reported back in July.

Really, the growth in business interest makes perfect sense – Instagram has also gone from 600 million users last December, to 800 million today.

For comparison, Twitter has added 12 million new users in the same time period, while Snapchat, which is younger and growing at a faster rate, has added 20 million.

Given the rise in audience interest, and time spent on the platform, it follows that businesses would be looking to tap into where people are more present. Worth noting too, Instagram reported back in September that they also have more than two million advertisers, boosting the platform’s revenue potential.

Marking the new milestone, Instagram has released a range of business stats, including:

Over 80% of accounts on Instagram follow a business.
200 million Instagrammers actively visit the profile of a business every day.
Two-thirds of profile visits to businesses come from people who aren’t following that business.

By Oscar Njuho.

Building Your BRAND online

When many entrepreneurs, small business owners and even experienced marketers in larger organizations think of the term “brand” they think of pretty colors, expensive logos, fancy graphics, Facebook cover photos, Pinterest boards and traditional tv or radio advertisements.
Smart marketers know branding is much more than a logo. In reality, the logo is the easy part and only one small yet very important component of your brand.
Smart and savvy marketers also understand the importance of building a brand architecture and strategy inclusive of the brand identity with supporting visuals, language and more. The colors, language and visuals are supporting elements, not “the” brand. Big difference.

Your brand is your promise and value you offer customers, your community and all who come in contact with your brand. It's a promise delivered. It's value received. It's community. It's relationship. It's empowerment, inspiration, education and the list goes on.

Are you influencing brand perception in a positive way?

Your brand is your personality, communication, tone and perceptions of all who experience your brand. At the root of your brand are a set of experiences.
You can't control perception. However, you can influence perception if you know how to build, launch and manage your brand architecture. Every brand touch is an opportunity to influence perceptions, to build your reputation.
At the core, your brand is rooted in who you are and how you care about others. It's not just about you. It's not just about pretty colors or a logo you pay a marketing or branding agency big bucks to design. It's not a brand manual the same agency delivers and you don't look at again until the next agency asks for it.
Your brand is the foundation and one of the most important aspects of your business. Regardless of the size of your business, you have one chance to make a first, second and third impression. Every brand touch counts. Every brand touch is influencing perception and building your reputation. You are either earning trust, building though leadership and relationships or you are not!
A good brand architecture and strategy will enable you to better share your brand story in an authentic way. Doing such can emotionally bring people closer to your brand in a very real, meaningful and human way. The more confidence you have in your brand foundation the more confidence your ideal customer will have in believing in your brand promise.

BY
OSCAR NJUHO.

THE COST OF ADVERTISING ON FACEBOOK?

This among many questions is what we the social media managers get from every clients who want back their ROI in Kenya.

Today i will help you understand how to go about facebook advertising , and get the maximum reap out of your money!

 Putting just $5 into Facebook advertising can get you anywhere from 5 to 30 clicks. If this seems like a wide range, that’s because your COMPANY, audience size and the quality of your ad all affect Facebook advertising cost.

In ley-mans language $0.65 per click in the Dollar form. In other words, every $65 you put into Facebook gives you around 100 clicks on your ad, according to the Salesforce Advertising Index Q3 2015.

The long answer is that Facebook advertising cost can be anywhere from $0.16 to $1.00+ per click, depending on your industry, the size of your audience, and the quality of your ad.

       INDUSTRY COST OF ADVERTISING BY FACEBOOK

Here is a snapshot of who pays much when advertising to facebook

Cost Per Click (CPC) – the cost for 1 click to your website

Cost Per Mille (CPM) – the cost for 1,000 impressions, or views of your ad

Entertainment businesses tend to pay the lowest for Facebook ads. This is likely because such ads – which can include juicy click-bait and music videos – are naturally engaging and appeal to a wide audience. Automotive businesses have a surprising place in second. Although, when you consider that just about every Kenyan household has a family member who owns an account on facebook, this isn’t all that surprising.

On the other end of the spectrum are professional services, like medical doctors and lawyers. These companies have a far more niche market. Thus, they have to compete to get their ad shown by paying higher prices.

Bottom line, facebook advertising does not have any set cost. Because users get to set their own budget (as low as $1) the price all depends on how much you’re willing to spend.

If you like the article dont forget to like and share for more updates in the future!

Oscar Njuho.