Wouldn’t it be nice if everything you put time and effort into it went viral? We can send praise to the Google gods as much as we want, but in order to make anything go viral nowadays you have to put in good and alot of work.
So, how do you get your infographic to not only show up, but be shared across networks? Follow the below five steps, do even more research than necessary, and begin your road to virality.
1. Developing Your Infographic Content
The first step in making an infographic go viral is by providing readers with valuable content and data. What information do you want to portray to the world? Do you have data that no one else has or that your demographic would be interested in? Create an infographic!
A. Providing Emotional Content
Data and statistics are the core of infographics, but emotion is what drives sharing. Readers need to feel attached to the content in one way or another, whether that be through curiosity, amusement, greed, sadness, anger, or passion. A great way to incorporate such emotions in your infographic is in the headline. Touch on people’s needs and wants right away with a captivating headline, while carrying emotion throughout with supporting statistics.
People share your infographics when the content is.........
B. Including a Call to Action
No company creates infographics for fun. There is always a purpose and business goal behind each infographic: increase sales, website traffic, link building, lead capture, or useable internal content. What helps accomplish the goal, while gaining a viral presence with an infographic is by inserting a call to action in the beginning or wrapping up the infographic with a CTA at the end. Give the viewer a reason to keep reading or desire for more information.
2. Designing the Perfect Infographic
When it comes to infographic design, the most ideal way to accomplish this task is by hiring a company that specializes in infographics. This streamlines the process and allows your design team to focus on their client’s design projects.
If the budget isn’t there for hiring an infographic team or if you have top-notch designers in-house, there are several different programs and resources available to assist with your infographic design.
- Pixtochart
- Canva
- Easel.ly
- Infogr.am
- Visualize.me
3. Sharing on Social
Upon content and design completion, a social media sharing plan needs to be developed. Throwing an infographic into the cyber-wild and hoping enough people will like it enough to share isn’t realistic. Yes, there are infographics released by companies with large enough followings to go viral. But, for a guarantee of viral sharing you’ll need a social media plan, an embeddable infographic on your blog (makes it easy to share), and a solid scheduling tool.
Twitter
Sharing your infographic is easy using Twitter. It can be organized in specific Twitter lists, @ mentioned to influential people, and direct messaged to users who have shared infographics before. Use a tool such as Followerwonk to identify such users and hashtags.
4. Submitting to Directories
Directories specific to infographics are great sources to quickly get your infographic out there, while gaining SEO benefits, such as backlinks. There are tons of directories out there happy to share your infographic. Here are a few:
5. Re-Activating Your Guest Posting Super Powers
Just as you scouted for potential bloggers and companies to share blog posts (and links) with, create a new list of potential websites to share your infographic with.
BY OSCAR NJUHO.
